“Must one have an “eye” to critique design?
Yes. And this doesn’t get talked about much because it’s to do with taste, a notoriously prickly subject, encompassing issues of class, social, economic and cultural capital, and identity. I do think you can learn to see, however. It takes hard work and application, in seeking to discern what makes something culturally significant or beautiful. The best method is to tail someone who you believe to have a great eye and try to see things as they do. More important than the eye, perhaps, is the nose. Having a nose for a good story and being ready to capture it is absolutely key.”
Steven Heller interviews Alice Twemlow, his co-founder of the MFA Design Criticism course at NY’s School of Visual Arts – read it all here.