I read a few of Trendwatching‘s briefings for the first time today, and was quite impressed. For a free service dealing with trends, they do it well & they’re worth a look. A couple of new retail ideas in particular caught my eye – both there to make the customer’s life simpler, and both offering an edited product guide.
Firstly, Not Another Bill – a monthly subscription service which promises to send you just that, “not another bill” – instead, a well-chosen gift, beautifully wrapped and for £15 a month. Users can sign up for just one month, or indefinitely. It’s a clever idea, tapping into our very modern need to allocate ‘treats’ for ourselves; past presents include Present & Correct stationery, seed packs and the types of little things you might just buy for yourself anyway. A good one to store away for a tricky birthday.
The second interesting concept is Just Buy This One, a website which presents the one product of its type that you should buy, so ‘the best camera’, ‘the best laptop’, and so on, based on customer reviews. I found out about Japanese retail brand RanKing RanQueen (a store which stocks the most popular items in Japan at any given time) earlier this month, and very confidently proclaimed that a ‘ranking’ concept wouldn’t work in Britain – as a country, we prize being individual and so the most popular item is not necessarily the one we want to buy. But maybe it would work – let’s see.