Two recent developments in the realm of ‘digital romance’ (although the validity of including the second word in that term could be open to debate). First, Asda launches Asda Dating, which matches single shoppers according to the contents of their baskets. This seems open to all sorts of horribly awkward encounters: “We both eat Pot Noodles? Maybe not the foundations of a solid relationship, more a coincidence”.
Then Leffe MatchMaker is released, a location-based app created by the wheat beer company which connects lonely drinkers together and suggests a nearby bar in which they can get to know each other – along with a coupon for money off a measure of Leffe while doing it. Although if you’re currently companionless (what a horrible term) and neither of these approaches tickles your fancy, I completely understand.