The future of fast food

Mobile Water Truck by Marcus Chen

Over on GOOD, the source of a wealth of interesting news for designers and idea enthusiasts alike, I found this: designer Jennifer Siegal recently led a project at the University of Southern California where students were asked to imagine the fast food carts of the future. This is a great idea: we’re likely to still crave immediate, easy food in the future but with rising awareness of nutritional needs, good taste (on so many levels) and food miles, the way in which we get it is equally likely to change.

Teppenyaki Truck by Scott Baik

Students responded with a great mix of ideas, from trucks which turned the preparation of the food into an event equal to that of eating it, to sushi pods which enclose the eaters and elevate them above the crowds to enjoy life itself as a dinnertime spectacle. The aesthetics chosen are equally telling, from the rustic wooden hut of Susie Loewenstein’s Garden Lab to the 1980s-style futurism of Marcus Cheng’s flying water provision service. It’s striking that our idea of futurism still largely stems from 1960s space race design and cult 1980s film – as if our enthusiasm for the next century ran out when it really began.

Dunkin' Donuts drive-thru by Lynn Kim

Siegal is the editor of Mobile: the Art of Portable Architecture and founder of CA design practice Office of Mobile Design. So if anyone can predict the future of fast food transportation, it’s her.

Sushi Pod by Jee-Ae Kim
Garden Lab by Susie Loewenstein
Mozzarella Mobile by Vikki Chan
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The future of fast food

One thought on “The future of fast food

  1. […] too. I’m very much into food design, and the future of food is an interesting concept (see this blog post too). There are few things more basic to being human than eating, and how we do it/why we do it/who […]

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